Celebrity haircare brands
Written by Perseus Editorial Team
Last Published: August, 2026
Quick Overview
✰ By reading this article, you will discover the best luxury shampoos that are celebrity approved hair care products. In addition, you will acknowledge about effective hair restoration treatments, including biotin, zinc and hair transplant products for healthy and beautiful hair. ✰
When it comes to celebrity haircare brands, the luxury brands that celebrities use most often may come to mind, but some of the celebs also create their cosmetics brands. Typically, most celebrities tend to go for products like shampoo, foam, serum and mesotherapy products that contain natural ingredients. You can check out the products they use in their vlogs, interviews, Instagram posts, and on their own websites. Some have even gone on to launch their own hair care brands. Celebrity hair care brands include:
- Rihanna’s Fenty Hair
- Beyoncé’s Cécred
- Tia Mowry’s Tia U4
- Pattern of Tracee Ellis Ross
- Jennifer Anniston’s LolaVie
Some brands are not just celebrity endorsements. They can also work wonders for your skin. In the below, there are the celebrity shampoo brands that really work ↓
Celebrity Haircare Brands #1 : Fenty Hair by Rihanna
Rihanna’s Fenty Hair is among the most popular celebrity shampoo brands. For all hair types and textures, she has launched a nine-piece collection. The products in this range are formulated with a focus on repairing and strengthening the hair. They contain a blend of natural ingredients, including:
- amino acids,
- protein components,
- antioxidants,
- Replenicore-5
The range includes shampoos, styling creams, conditioners, edge control gels, and other care products.Offering miraculous solutions for all hair types, Rihanna’s brand promises products suitable for a range of hair types, from curly hair to protective styles, wavy or straight hair.
Celebrity Haircare Brands #2: Cécred by Beyoncé
The star launched her brand in 2023, introduced Cécred in 2024. Beyoncé has dyed her hair in various colours throughout her life and has tried out different styles, so she said that she created a shampoo brand that focuses on scalp and hair health.
Beyoncé is involved in every step of the brand. She shares her daily hair care routines for Cécred. Plus, she said they develop bioactive keratin ferment technology for Cécred. For this, wool protein is utilized and activated with infused honey and probiotics.
The brand’s products like mask, purifying shampoo, moisturizing conditioner have awards such as:
- Allure Best of Beauty Awards,
- Bustle’s Most Wanted Awards,
- Cosmopolitan Summer Beauty Awards,
- Forbes 42 Top Hair Launches From Winter 2024,
- Glamour Magazine Best Hair Oils For Growth And Shine.
Celebrity Haircare Brands #3: Tia U4 by Tia Mowry
Another brand aiming for the top among celebrity beauty brands is Tia U4. Tia U4 was created by Tia Mowry for natural hair, and it’s especially good for curls. It nourishes and gives intense curly Afro-American curls a gorgeous shine. The Tia U4 range includes some great products, including:
- 4U clarifying shampoo,
- Moisturizing conditioner,
- Leave-in curl cream,
- Curl refresher mist,
- Lightweight conditioner
Actress Tia Mowry’s haircare line, Tia 4U, is tailored to make your curly hair routine simple and relaxing. All the formulas contain Hemi15, a patented haircare ingredient that helps you.
Celebrity Hair Care Brands #4: Pattern by Tracee Ellis Ross
It is the beauty brand of famous actress and former model Trace Ellis Ross. For curly and coily hair, Pattern is one of the best celebrity brands. The brand, whose vision is to protect the innate value of Blackness, has the following products:
- heat styling
- shampoo & pre-poo
- conditioners,
- mask & oil & serum
- styling cream & gel
- combs & brushes
- accessories
Pattern shampoos and conditioners are also available in professional salons directly for stylists.
Celebrity Hair Care Brands #5: LolaVie by Jennifer Anniston
Jennifer Anniston’s LolaVie is a vegan brand. Bamboo extract is an eco-friendly alternative to water. The brand’s remarkable Wet Brush exists to enable you to create a personalised hair-brushing schedule.
LolaVie’s products;
- Created from naturally-derived ingredients.
- Cleanse and fortify scalp.
- Plant-based structure, free from chemicals.
If you want to get an all-natural and eco-friendly hair care system like Jennifer Anniston’s hair care, LolaVie is a good place to start.
Celebrity Hair Care Brands #6: JVN by Jonathan Van Ness
Professional hairdresser Jonathan Van Ness also has his own brand: JVN. On his Youtube channel, Ness often mentions the products of his brand and gives ideal hair care tips, and has supportive products on the following topics:
- Moisturising
- Volume
- Brightness
JVN offers Pre-Wash Scalp Oil for dry and lifeless hair, Air Dry Cream for frizz, and Instant Recovery Serum for a restorative and protective care. It’s worth mentioning that vegan products in the lineup! The brand has been praised by users and won awards from Allure, Elle, InStyle and People.
Celebrity Hair Care Brands #7: TPH by Taraji
Taraji Penda Henson is an American actress who has received a Golden Globe Award. She is the owner of TPH brand, which is famous for its body care products among celebrity makeup brands. The brand has a scalp-first approach and offers nourishing and moisturizing products. Moreover, it has separate categories for curly, straight and wavy hair types. You can see that Henson values products with natural ingredients in its care products, which contain:
- aloe vera,
- apple cider vinegar
- coconut oil,
- shea butter
- mango seed butter
- baobab protein
- flaxseed and many more.
Celebrity Hair Care Brands #8: Florence by Millie Bobby Brown
Millie Bobby Brown is now a famous name thanks to her role as Eleven in the popular Netflix science fiction series Stranger Things, which first appeared in 2016.
She started her own beauty and skincare company, Florence by Mills, in August 2019. Instead of working with other people, she is running her own business, which she has named after her great-grandmother Florence.
The product line is specifically designed for “Gen Z” and focuses on clean, vegan, and cruelty-free ingredients. Florence by Mills offers a wide range of products, including skincare essentials like:
- face washes,
- moisturizers,
- eye patches,
- minimalist makeup items such as skin tints, lip oils, and mascaras.
Celebrity Hair Care Brands #9: Anomaly by Priyanka Chopra Jonas
Priyanka Chopra Jonas started the company Anomaly Haircare in February 2021. Priyanka is a famous Indian actress and producer. She also won the Miss World 2000 competition. In fact, she became famous around the world thanks to her starring role in the TV series Quantico and her successful career in Bollywood. Priyanka’s all Anomaly products focus on sustainable and low-cost hair care. They contain vegan and cruelty-free formulas in bottles made from 100% recycled plastic trash.
The brand sells lots of different products, like shampoos, conditioners and hair masks. Their Clarifying Shampoo with charcoal and eucalyptus and Dry Shampoo are among the best-selling and most highly-rated products in the collection.
Celebrity Hair Care Brands #10: The Outset of Scarlett Johansson
Scarlett Johansson is the co-founder and owner of The Outset, a skincare brand that she launched in March 2022 with Kate Foster, an entrepreneur.
Many of us know that Scarlett became really famous for her role as Natasha Romanoff in the Marvel Cinematic Universe, and for her brilliant performances in films like Lost in Translation and Marriage Story.
The brand was created because she had problems with spots and sensitive skin. She wanted to make beauty easier by avoiding nasty ingredients and long lists of steps.
The Outset focuses on “clean, minimalist” products that do not have any fragrance and are suitable for vegans. Some of their most popular products include the Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturiser, and the Gentle Micellar Antioxidant Cleanser. The products are considered mid-to-high range (mostly between $30 and $55). You can find them on the brand’s official website, at Sephora, and through luxury beauty retailers like Cult Beauty.
Celebrity Hair Care Brands #11: The Honest of Jessical Alba
Jessica Alba set up The Honest Company in 2011. Indeed, she is one of the people who started the company. The company is well-known for its eco-friendly baby and household products, but it also has a special beauty and hair care line called Honest Beauty, which was launched in October 2015.
Alba still owns about 6.5% of the company. However, in April 2024, she officially left her job as Chief Creative Officer, though she remains a member of the board of directors and serves as an advisor.
The company’s financial history has been somewhat unstable. The company was valued at over $1 billion early on and had a big IPO in 2021 that made Alba’s personal wealth by over $100 million. But since then, the company’s market value has fallen a lot. Recently, in 2024 and 2025, the company started making a profit again and had more money coming in than it was spending.
Celebrity Hair Care Brands #12: R.E.M by Ariana Grande
Ariana Grande started and owns the company R.E.M. Beauty, which she officially launched in November 2021. The brand’s name comes from her song “R.E.M.”.
Ariana created the brand to offer high-quality, vegan and cruelty-free makeup that is “available to everyone”, often with a futuristic, space-themed look. It was started by Morphe’s parent company, but in early 2023 Ariana bought the brand’s assets for about $15 million after Forma filed for bankruptcy.
She is very involved with the brand, and appears in almost all of the company’s advertisements and tutorials. She also uses the products in her own work. The brand is doing really well financially. It is estimated to be worth over $500 million as of 2025. It sells lots of different products, from the popular “Sweetener” foundation and concealer to lip oils and cooling under-eye balms.
You can buy R.E.M. Beauty products from the company’s website, as well as from Ulta Beauty and Sephora.
Celebrity Hair Care Brands #13: Blake Brown Beauty by Blake Lively
Blake Lively is widely known around the world for her iconic role as Serena van der Woodsen in the hit television series Gossip Girl, as well as starring in successful films like The Age of Adaline and A Simple Favor.
After years of refusing traditional celebrity endorsement deals, Blake launched her own luxury hair care line, Blake Brown Beauty, in July 2024. Unlike many brands that focus heavily on shampoos, Blake Brown takes a unique approach by skipping traditional shampoos entirely in its initial launch, focusing instead on strengthening masks, nutrient-rich pre-shampoo masks, and hydrating care designed for salon-quality results at home.
The brand emphasizes clean, vegan, and cruelty-free formulations with rich, signature fragrances. Products range from strengthening hair masks to nourishing styling products, aimed at helping fans achieve Lively’s legendary, voluminous blonde hair.
Celebrity Hair Care Brands #14: Rhode by Hailey Bieber
Hailey Bieber is an American model, media personality, and entrepreneur who has built a massive global influence through her high-fashion modeling career and viral beauty trends.
She launched her skin and beauty company, Rhode, in June 2022. Although Rhode initially gained massive viral fame for its peptide lip treatments and minimalist skincare essentials—sparking global beauty trends like the “glazed donut” look—the brand has significantly expanded its footprint into the broader beauty and lifestyle ecosystem, becoming one of the most culturally dominant celebrity-founded beauty brands in the world.
Rhode focuses on high-performance, intentionally formulated, vegan, and cruelty-free products with accessible pricing, designed to give the skin a dewy, healthy barrier-first glow. You can find Rhode products directly through the brand’s official online shop.
Celebrity Brands VS Perseus Hair Care
How about comparing celebrity cosmetics brands with Perseus Hair Care serums, conditioners, oils, and shampoos? Although celebrity branding is very diverse, here is how Perseus hair products differ from most:
- Professional for post-hair transplant procedure
Perseus Style hair care items are specifically formulated for post-hair transplant procedure. Although they are suitable for daily use, they offer high concentrated moisturization and nourishment for scalp wounds and dandruffs. To learn how it is done, look at the products in the 6-month care set after hair transplant!
2. Chemical-free for sensitive skin
Perseus hair transplant ozone oil, conditioner, shampoo, and serums are designed for sensitive scalps that have just undergone surgery. Therefore, experts avoided products that may harm the skin. The products contain special compounds such as aloe vera, panthenol, salmon DNA, and plant stem cells.
3. Paraben and sulfate-free
Perseus products don’t contain substances harmful to the skin; sulfate and paraben. The purpose of Perseus boxes is to improve your hair health while cleaning your skin. Unfortunately, some celebrity hair care brands contain such chemicals.
4. Includes medical contents in its category
Perseus has medical-oriented essentials rather than cosmetic, such as nourishing hair vitamin, mesotherapy serum, biotin and zinc for hair, and ozonated oil. For example, Perseus’ ozone oil is used for trauma treatment on the scalp.
FAQs
Are celebrity-founded hair care brands commercial?
Celebrity hair care lines are quite diverse. There are eco-friendly brands that focus on sustainability like Priyanka Chopra-Jonas or vegan ingredients like Jennifer Anniston. On the other hand, some famous brands with products containing heavy chemicals. Therefore, it is difficult to say that they all act in a commercial way.
Which Hollywood stars' hair care brands have cruelty-free and vegan products?
Except those in the article;
- John Legend’s Loved01
- Pharrell Williams’ Humanrace
- Selena Gomez’s Rare Beauty
- Sofia Vergara’s Toty
- Issa Rae’s Sienna Naturals
How do celebrities grow their hair so quickly?
They may be benefiting from formulas made from plant and seed extracts to grow their hair naturally. However, it is known that in on-screen appearances, they often use extensions, wigs, scalp tattoos, or hair transplant treatments.
How to get silky hair like celebrities?
You may have silky hair like celebrities by controlling your hair washing schedule and using a hydration-boosting conditioner. They may also be using scalp serums and vitamin supplements for shine and vitality.
Recommended Reading
✦ Celebrity Hair Loss: Celebrities with Hair Loss — Realizing that hair thinning is a common journey for stars worldwide.
✦ David Beckham’s Hair: David Beckham Hair Transplant — Examining the speculations and facts behind one of football’s most famous icons.
✦ Celebrity Hair Myths: Celebrity Hair Myths — Debunking common misconceptions about how famous figures maintain their locks.
✦ Celebrity Shampoo Secrets: Which Shampoos Do Celebrities Use? — A look into the high-end formulas and routines favored by stars.
✦ Hair Growth Supplements: Best Hair Vitamins After Hair Transplant — Essential nutrients to support optimal recovery and follicle strength.
✦ Recovery Timeline: Hair Transplant Timeline Real Before After Photos — Visual milestones showcasing the progressive stages of hair restoration.
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